The economic impact of last minute Christmas shopping
Saturday, December 24th, 2011Did you know that up to 20% of the holiday shopping revenue comes in the week before Christmas each year? This year, a total of $469.1 billion is projected to be spent by holiday shoppers between the beginning of November and the end of December, the two months considered by economists to compromise the entire holiday shopping season.
The final numbers for pre-Christmas holiday sales are in, as of yesterday, which was the last day to place orders with rush shipping and receive them in time for Christmas. Online shoppers spent over $32 billion on merchandise from the web this year, which is about a 15% increase from last year’s online holiday shopping. Shopping for holiday gifts online is a trend that has been steadily growing as the internet and internet retailers have become more accessible and more trusted.
Overall, it looks like holiday sales will be up 3.8% since last year, which is significant considering the continued unemployment and weak wages that America has faced in the past year. This is, in part, due to the good sales that many retailers run this time of year to entice buyers into spending just a little more than they might have if items had still be selling at retail prices. Some stores offered as much as 50% off everything in the store, with higher end retailers like J.Crew offering less significant, but still meaningful discounts centered around 30% off all merchandise.
Because the holiday season often tells what’s to come economically, at least on the consumer-goods end of the equation, a strong spending trend this holiday season is good news. With the volatile economy and no end in sight to joblessness and economic troubles, an increase in holiday spending this year is like a Christmas gift to all of us.